Packaging: Importance and Types

Packaging is the process of preparing a product for transportation, warehousing, logistics, sales and end-use purposes. Packaging also consists of important information about the product and is used to attract customer’s attention and create a nice first impression.

Why is packaging important?

It is very important for the company, here is why-

• Brand Name- Logos, symbols and designs give the product an identity and relation to a brand and therefore make it easily identifiable and more desirable to customers.
• Product Protection- One of the major purposes of packaging is the protection of the product inside. Sometimes products are delicate or perishable and perfect packaging helps them survive in the harsh outside environment. For example, double wrapping of delicate glassware.
•  Encourages Purchase Decision- Packaging also plays a key role in determining the first impression of the product, especially if it’s a B2C product. The look of the Packaging of the product on the shelves helps make the product look attractive and therefore increases sales.
• Information- Packaging is greatly important when the product is B2C as the customer is not always able to see the product. The packaging should have enough information about the product so that consumers can understand everything about the product by just checking the packaging.

What are the types of packaging?

There are several types of packaging-

Boxes

These are some of the most common types of packaging. Mainly because of its simplicity and flexibility. It is easy to print and organize on boxes as they provide a flat surface for printing. They also go with all types of products and provide proper protection and are therefore the first choice for any product.

Canning

Canning is mainly a type of packaging, where a metal can is used to pack the product. It is mainly used for edible products like canned foods and sauces. It makes the product fresh for a longer time because it is airtight and its shiny bright outside surface keeps the direct light and heat away.

Bags

Nowadays bags are mainly used for packaging when transportation is the only requirement. It is used widely for almost every product because it makes the process of transportation easy. It is also sometimes used for the protection of products(Mainly plastic bags are used for this purpose). 

Plastic

Plastics are one of the most used packaging materials nowadays. This is mainly because it’s waterproof and durable. Making it tick all the requirements of it. However nowadays, plastics are not very much preferred as it is not sustainable packaging and negatively affects our environment.

Bubble Wrap

This type of packaging is used when the product is dedicated and might break easily. It is also used when the transportation process is rough and might cause wear and tear to the product.

Now understand the importance , of it is also essential to know that the packaging of the product should be done by companies that are capable of converting your dreams into reality and Print Pack Pros is one such company. Print Pack Pros is committed to turning your product into an effective advertising tool. Dedicated to innovation and driven by a desire for accuracy, they are experts in offering specialized labeling and packaging solutions to a broad spectrum of sectors. They are dedicated to quality. Because they use the best materials for their labels and packaging, you can be sure they will last a long time and look good.