- April 8, 2024
- By admin
- Commercial, Marketing & Branding, packaging design, Product Packaging
Box packing is really important if you want to step up your branding. Packing makes an enormous impact on how customers perceive the product and therefore helps create a strong customer experience.
In this blog, we will discuss all about it and its importance.
What is Box Packing?
Box packing simply refers to the process of packing goods in a box. This prevents the product during shipping and creates a strong branded experience when it arrives to the customer. These boxes come in various shapes and sizes along with materials. While some are used for protection purposes others are used for display aesthetics.
Different Types of Box Packing
It is important to note that there are three main types of packing and each of those have different uses. Let’s take a look at them.
1. Primary Box Packing:
It is also called Consumer packing or retail packaging because it comes in direct contact with the product. As for Soda, the primary packaging is the aluminum can or glass bottle. Primary packing designs also consist of business logos, branded colors, taglines and marketing copy. This creates brand awareness and recognition. Great packaging helps grab user attention and therefore establishes brand loyalty.
There are several types of Primary Box Packing-
- Rigid Packaging
- Flexible Packaging
- Recycled Packaging
- Custom Packaging
2. Secondary Box Packing:
Secondary packaging is also known as a Stock-keeping unit as it is used outside of primary packaging. This is often used for smaller products and is used to create bundles of these primary packaging. They are not very attractive and consist of brand logos and basic information about the product.
Mailer Boxes are a popular type of secondary packaging because they are sustainable and use less packaging supplies. They are great options for gift boxes and subscriptions.
3. Tertiary Box Packing:
Tertiary packaging is also known as Transit packaging or Bulk packaging. It is used to group large quantities of secondary packaging and transport them from one location and another.
As a result, this packaging makes transportation very easy and secure even if they are heavy or large.
One such example of tertiary packaging is stretch-wrapped pallets that contain multiple storage boxes. These storage boxes in turn contain several packed products.
This case is a classic example of the usage of all types of packing in transportation and storage.
Now understand the importance of Box packing, it is also essential to know that these should be done by companies that are capable of converting your dreams into reality and Print Pack Pros is one such company. Print Pack Pros is committed to turning your product packaging into an effective advertising tool. Dedicated to innovation and driven by a desire for accuracy, they are experts in offering specialized labeling and packaging solutions to a broad spectrum of sectors. They are dedicated to quality. Because they use the best materials for their labels and packaging, you can be sure they will last a long time and look good.